Design built as a system, not a single deliverable

Visual Design Systems

Visual Design System Outcomes for Non-profits

  • HHH - Hospital Hospitality House of Saginaw

    Hospital Hospitality House of Saginaw

  • The Social Blue Print

  • SPARC Science

    SPARC Science

  • CLAW

Visual Design System Outcomes for Individuals

  • Pursuit of Growth

  • Payton Alexander

    Payton Alexander

  • Eye Candy Boudoir

    Eye Candy Boudoir

  • Vanessa Airey

A visual design system may include:

  • Logo systems and usage rules

  • Typography hierarchies and type pairings

  • Color systems with defined roles

  • Graphic marks and supporting elements

  • Photography and illustration direction

  • Layout logic for web and print

How Lemon Juice Approaches Visual Systems

Lemon Juice Projects approaches visual design systems through research, listening, and collaboration. Each system is shaped by context and use, not trend or template.

Photography, web design, and branding often emerge from this process, but they are outcomes of the system, not the starting point.

Visual design systems vs traditional branding

Traditional branding often focuses on fixed deliverables. Visual design systems focus on structure, flexibility, and long-term use. The result is work that lasts longer and requires less reinvention over time.

Lemon Juice LLC is not affiliated, associated, authorized, endorsed by, or in any way officially connected with the brand “Squarespace.” All product and company names are trademarks™ or registered ® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.