Collaborate

& ways to work together

Project-based work

Fit and expectations

Ongoing engagements

Lemon Juice works through projects and ongoing engagements rather than fixed service packages. Pricing reflects time, attention, and continuity of collaboration rather than predefined deliverables.

Websites, visual systems, and photography often result from the work, but they are outcomes of research and practice.

Thoughtful work begins with listening.

Collaboration at Lemon Juice Projects is built around conversation, trust, and continuity. The work is shaped through relationships rather than transactions, and through shared thinking rather than fixed formulas.

Projects often begin with a question, a need, or a moment of change. From there, we work together to understand context, clarify goals, and decide what kind of support makes sense. This might involve visual research, photography, design systems, or web work, but the shape of the collaboration is guided by use, not assumptions.

Lemon Juice works through projects and ongoing engagements rather than predefined service packages. Pricing reflects time, attention, and continuity of collaboration, not a list of deliverables. This allows the work to stay responsive as ideas evolve.

Collaboration works best when there is openness, curiosity, and mutual respect. The process is thoughtful and paced, with space for iteration, feedback, and learning along the way. The goal is not simply to produce something new, but to build visual systems that are clear, adaptable, and meaningful over time.

If you’re interested in working together, the next step is a conversation. Share a bit about what you’re thinking, what you’re building, and where you feel stuck. We’ll take it from there.

Notes on Fit

This practice is best suited for:

• Values-driven, community-centered work

• Clients open to collaboration and inquiry

• Projects that benefit from care and iteration

Let’s Get Fresh🍋

A short hello before we make something together

This form helps us understand the context around your work — its intentions, constraints, and possibilities. Your answers help us determine whether and how we can work well together.

A yellow background with a close-up illustration of a lemon slice with black and white details.
Pink and purple flowers in a tall, clear glass vase with green leafy stems on a white background.
Text reading "Lemon Juice" with a lemon slice icon and blue swirl design.
Yellow chrysanthemum flower with green stem and leaf on black background.
A man standing against a black background, wearing a navy blue t-shirt with a graphic of a red heart and swords, jeans, sneakers, a cap, and glasses.

Jay Muhlin

ABOUT

Jay Muhlin is a visual artist and photographer whose work brings together research, design, and collaboration. As the founder of Lemon Juice Projects, Jay works closely with organizations and individuals through ongoing partnerships rather than one-off transactions.

Each project begins with listening and care, then moves into structure and use. Websites, photography, and visual design often grow out of this process, shaped by curiosity, clarity, and a shared sense of purpose. 🍋

  • Jay Muhlin is a visual artist and photographer with a background in teaching, cultural-heritage imaging, and exhibition practice. As the founder of Lemon Juice, Jay works with brands, nonprofits, artists, and small businesses to develop visual design systems rooted in research, clarity, and care.

    Projects often include brand photography, typography, and web design, supported by UX/UI thinking and thoughtful production. The focus is on building work that functions in the real world—clear, flexible, and designed to last. 🍋

  • Lemon Juice is a visual research and design practice built around collaboration, curiosity, and care. The studio partners with brands, nonprofits, artists, and small businesses to develop visual systems that support clarity, growth, and long-term use.

    Work often includes brand identity, photography, and web design, but always begins with listening and context. Guided by values of equity and responsibility, Lemon Juice Projects aims to create thoughtful, future-facing work that contributes to more connected and resilient creative communities. 🍋

  • Lemon Juice Projects was founded on the idea of revealing what already exists. Inspired by lemon juice as invisible ink, the practice emerged during the pandemic as a way of making sense of cultural disruption through observation, connection, and thoughtful making.

    What began as a maximal impulse evolved into a quieter, system-driven approach—focused on uncovering meaning, supporting clarity, and helping brands communicate with intention. 🍋

A man wearing glasses, a checkered shirt, and jeans is jumping near a lakeside with a tree and a swing in the background during evening or dusk.

For art projects & publishing please visit:

http://jaymuhlin.com/

Our Process

About 🍋

Lemon Juice approaches design as a process of listening, research, and making. Work begins with understanding context, then moves into structure and testing, shaping ideas into visual systems that can grow over time.

Outcomes may include photography, websites, or visual brand identities, but the focus stays on clarity, use, and collaboration throughout the process. 🍋