Contact/About

Creative Studio
A man with glasses, a beard, and tattoos, wearing a navy baseball cap and a navy T-shirt with a graphic of a heart pierced by three swords, standing against a black background.
A lemon cut in half with bright yellow flesh and textured rind.

Jay Muhlin

A whole lemon with a textured yellow rind.

Web Design • Brand Identity • Photography

Lemon Juice is a custom creative studio offering fresh, energizing design solutions in Brand Identity, Squarespace Web Design, and Photography.

Working closely with small businesses, creatives, makers, and brands, our approach starts with careful listening and thoughtful research. We craft vibrant, tailored visuals that reflect the true personality and unique values of each client—transforming ideas into authentic identities, websites, and imagery that stand out.

At Lemon Juice, we’re committed to designs that feel as fresh, original, and meaningful as the people behind them.

Résumé

  • Jay Muhlin is a passionate artist and experienced photographer with a background in teaching, cultural heritage imaging, exhibition and publication. Blending creativity with exceptional project management skills, Jay specializes in branding, typography, storytelling, strategic planning, and execution. As the founder and creative director of Lemon Juice, Jay partners with brands, non-profits, artists and small businesses to create innovative, holistic solutions for their branding and visual design needs. With a focus on brand photography, UX/UI, web design, Adobe Creative Suite and Figma. Jay ensures that each project meets the freshest standards of excellence 🍋

A man standing against a black background, wearing a navy blue t-shirt with a graphic of a red heart and swords, jeans, sneakers, a cap, and glasses.
Yellow chrysanthemum flower with green stem and leaves against a black background.
A white rose with closed petals on a long green stem against a black background. 
Creative Studio 

Offerings

Jay Muhlin

A man with glasses, a beard, and tattoos, wearing a navy cap and T-shirt, standing against a black background.

  • Jay Muhlin is a passionate artist and experienced photographer with a background in teaching, cultural heritage imaging, exhibition and publication. Blending creativity with exceptional project management skills, Jay specializes in branding, typography, storytelling, strategic planning, and execution. As the founder and creative director of Lemon Juice Projects, Jay partners with brands, non-profits, artists and small businesses to create innovative, holistic solutions for their branding and visual design needs. With a focus on brand photography, UX/UI, web design, Adobe Creative Suite and Figma. Jay ensures that each project meets the freshest standards of excellence 🍋

  • Lemon Juice Projects envisions a world where creativity, innovation, and collaboration are the driving forces behind exceptional design experiences that inspire growth, empower, and connect people across diverse industries and communities. We aspire to create justice-motivated, future-facing projects that foster positive impact, ensuring a brighter tomorrow for all.

    Driven by our passion for creating captivating and visually stunning brand identities. Our commitment to quality ensures that every aspect of our work, from photography and web design to brand typography, color palettes, and logos, is infused with intention and care. We strive to understand and fulfill our clients' needs, delivering exceptional results with a unique blend of creativity , strategy, and implementation. Lemon Juice Projects unlocks the hidden potential of each brand, fostering growth and transformation.

  • Lemon Juice Projects was founded on the idea of uncovering the hidden potential within brands, inspired by the ingenious use of lemon juice as invisible ink throughout history. Our mission is to bring bright, innovative ideas to the forefront, helping businesses discover and communicate their unique stories.

    With an unwavering commitment to creativity, innovation, and artistic excellence, Lemon Juice Projects helps businesses transform their brand identity, making a lasting impression.

A man wearing a camouflage face mask, glasses, and a dark t-shirt against a plain background.
Man with glasses and beard jumping near a riverside, with trees and a swing hanging from a tree branch in the background during dusk.

For art projects & publishing please visit:

http://jaymuhlin.com/

Spinning Lemon Illustration

Coming from Cultural Heritage Museum photography

A collage of four images showing a mineral specimen, a medical implant, a calculator, and an antique vase, with the Science History Institute logo and text related to science disciplines.
A collection of vintage insecticide and pest control aerosol cans from the mid-20th century, displayed for an exhibition at the Rijksmuseum in Amsterdam, May 2019.

How it began

Lemon Juice was born during the pandemic out of a need for connection, collaboration, and meaningful creative work at a time when much of the world felt paused. What began as a small, adaptive studio grew into a creative project community that brings together photography, design, local printing, and event-based work rooted in care and curiosity. The studio exists as a catalyst for change, revealing what is already present, embedding meaning beneath the surface, and helping ideas emerge with creativity, warmth, and truth.

A close-up image of a lemon with the words 'Lemon Juice' repeated three times over it in yellow and green bold, bubble-style text, and the phrase 'Now what ...?' at the bottom, all on a black background.

Working with others is like making a smoothie: each person adds their own flavor, and together it tastes way better. It’s about sharing ideas freely, welcoming different views, and turning chaos into creativity. Sure, it can feel wild, but that’s where the magic happens—new ideas spark, solutions form, and everyone feels proud. Collaboration isn’t just teamwork; it makes the whole thing awesome.

Working On it
Yellow lemon with a textured surface.
Silhouette of a person sitting at a desk with a computer and a cup, with a large window showing a cityscape at sunset.
Pink circular logo for 'Secret Pet Menu,' a luxury pet photography service.
Logo with a dark blue circle background featuring a yellow lowercase 'j' and the name Jay Muhlin with the label 'Fine Art' underneath, encased in a light blue border.
A digital illustration of a green cannabis leaf on a black background.

The Lemon Juice Orbit

Lemon Juice Projects also serves as the creative center for several interconnected projects, each exploring different forms of visual storytelling while sharing a common foundation.

  • Secret Pet Menu — a luxury pet photography project built around pop-up events and themed portrait sessions

  • From A Distant Star — a small-batch print and greeting card project focused on seasonal editions and physical objects

  • Jay Muhlin — a fine art photography practice centered on long-term projects, publications, and exhibitions

Together, these projects form a broader creative ecosystem rooted in care, curiosity, and craft.

Lemon Juice Projects — Creative Studio (services: web, brand, photography)

Orbiting Brands:
👉 Secret Pet Menu — Luxury pet photography pop-ups
👉 From A Distant Star — Greeting cards, multiples, seasonal prints
👉 Jay Muhlin — Fine art photography portfolio- Artist portfolio + exhibitions + books

Web Design

Lemon Juice LLC is not affiliated, associated, authorized, endorsed by, or in any way officially connected with the brand “Squarespace.” All product and company names are trademarks™ or registered ® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

A black and white drawing of a wolf howling at a full moon, with trees in the background.
Word cloud with the prominent words 'Soup,' 'Pot,' 'Pizza,' 'Menu' in dark blue font on black background. 
About
A black chicken with a red comb and wattles, standing against a white background. 
Additional Projects
Yoga
Glass
Canna Health