Lemon – Glossary *

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Origin Story

Example in Culture

How to make invisible ink

Our Story 🍋

Why Lemon Juice ?

A catalyst for change.

Storytelling infused with meaning

Lemons changed the world

Lemon Juice draws inspiration from the rich history of lemon juice, which has been used for centuries to create invisible ink, as well as for its many other practical and artistic applications. At Lemon Juice, we believe that just like the hidden messages revealed by lemon juice ink, care and intention are latent in our work. We strive to create visually stunning and compelling brand identities for our clients through our range of services including photography, web design, brand typography, colors, and logos. Our artistic vision, combined with our commitment to quality, helps us deliver exceptional results that not only meet but exceed our clients' expectations. At Lemon Juice, we are passionate about bringing our clients' visions to life, and we are dedicated to doing so with the utmost care, creativity, and attention to detail.

Lemon in Car Culture:

In American English, a lemon is a vehicle that turns out to have several manufacturing issues affecting its safety, value or utility. Any vehicle with such severe issues may be termed a lemon, and by extension, so may any product with flaws too great or severe to serve its purpose.

The concept of describing a highly flawed item as a "lemon" predates its use in describing cars and can be traced back to the beginning of the 20th century as a British and American slang term. "To hand someone a lemon" in British slang dated 1906 was "to pass off a sub-standard article as a good one"; in 1909, American English slang use of "lemon" represented "worthless thing, disappointment, booby prize".^[1]

Its first attribution to mean a problematic car was in a Volkswagen advertisement created by Julian Koenig and Helmut Krone as part of an advertisement campaign managed by William Bernbach, all advertising executives with the firm Doyle Dane Bernbach in 1960, which was a follow-up to their Think Small advertising campaign for VW.^[2]

From : https://en.wikipedia.org/wiki/Lemon_(automobile)

"I'm sending you a lemon from ... " 1910 Library of Congress

Poetry, Military

Invisible Ink has been with us for a while - Technology shifts

Invisible ink, also known as security ink or sympathetic ink, is a substance used for writing, which is invisible either on application or soon thereafter, and can later be made visible by some means, such as heat or ultraviolet light. Invisible ink is one form of steganography.

One of the earliest writers to mention an invisible ink is Aeneas Tacticus, in the 4th century BC. He mentions it in discussing how to survive under siege but does not indicate the type of ink to be used.^[1] This was part of his list of the 20 different methods of secret communications^[2] in a book called On the Defense of Fortifications. One of the techniques that involved steganography involved puncturing a tiny hole above or below letters in a document to spell out a secret message.^[3] This did not include an invisible ink but the Germans improved on the method during World War I and World War II. They used invisible ink and microdots instead of pinpricks.^[3]

Philo of Byzantium may be the first writer known to describe an invisible ink using a reagent around 217–218 BC, with oak galls and vitriol.^[4] These ingredients were used to make oak gall ink.^[5] People soon discovered that they could write invisibly with one of the ingredients and then cause the writing to appear by adding the other.^[6] Pliny the Elder and the Roman poet Ovid gave advice on the use of plant juices and milk to write secret messages.^[7]