
Case study hatching soon β¦
Play up the βyesβ culture
Challenge: unreadable, chaotic, confusing
Color registration
Circles to eggs for thematic cohesion
Vibrant, energetic, electric AND sort of eclectic but ordered
Goal: maintain the weird, create connection, establish brand coherence
β Creative Strategy
β Website Audit
β Brand Guidelines/
β Color Palette
β Typography
β Logo Suite
Click π me to get me started β¦
Brand Design & Motion Mockups




To address these challenges, several recommendations were made. First, I walked them through a comprehensive branding exercise to define their brand values, mission, and unique selling points. This helped dial in their eclectic vision.