Case study hatching soon …

Play up the β€œyes” culture

  • Challenge: unreadable, chaotic, confusing

  • Color registration

  • Circles to eggs for thematic cohesion

  • Vibrant, energetic, electric AND sort of eclectic but ordered

  • Goal: maintain the weird, create connection, establish brand coherence

β€” Creative Strategy

β€” Website Audit

β€” Brand Guidelines/

β€” Color Palette

β€” Typography

β€” Logo Suite

Click πŸ“ me to get me started …

Brand Design & Motion Mockups

To address these challenges, several recommendations were made. First, I walked them through a comprehensive branding exercise to define their brand values, mission, and unique selling points. This helped dial in their eclectic vision. 

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Payton Alexander